Album Remarks & Appraisals:
"Some would argue against reviewing compilations such as the "Now!" series. After all, these are the ubiquitous, played-out songs that have ruled at radio.
But you can also make the argument that artists who land on "Now!" say something about our national head space, our general disposition. It's mostly upbeat, and it's all about the pop throughline.
"Now!" wants to make you move. And while many of these songs are redundant for pop music fans with a monthly iTunes budget of $30 or more, No. 34 is a semi- comprehensive look at what America prefers in the summer of 2010.
"Now!" is always fashioned like a mixtape, and this edition starts with pop-infused R&B and moves on through a hip- hop set to the pop and the rock and the country. Rihanna and Ke$ha are neighbors here, which makes sense. (They're touring together this summer.) Ludacris and will.i.am make two appearances each, with their own tracks and via guest spots - Justin Bieber's "Baby" for Luda and Usher's "OMG" for Will. Colorado act OneRepublic makes the cut with its single "All the Right Moves." And indie act Temper Trap makes a surprise appearance at the end with "Sweet Disposition."
For "Now!" to make 34 releases, they must be doing something right. Is it regurgitation? Redundant? Ridiculous? Revisionism? Yes, but those are also cornerstones of pop music."-HeyReverb
Now That's What I Call Music! 34 was released on June 15, 2010. The album is the 34th edition of the (U.S.) Now! series. Four tracks featured the album, "Nothin' on You", "Rude Boy", "OMG" and "Imma Be", reached number one on the Billboard Hot 100. The final four tracks are "What's Next New Music Preview" bonus tracks.
Now! 34 debuted at number four on the Billboard 200 albums chart with sales of 88,000 copies sold. This marks the first Now album to sell less than 100,000 copies in its first week since the first volume of the Now series in 1998. In November 2010, the album was certified Gold by the RIAA.
The 34th volume of the Now series, released in June 2010, features four number one singles: B.o.B.'s "Nothin' on You," Rihanna's "Rude Boy," Usher's "OMG," and the Black Eyed Peas' "Imma Be." A couple others reached the Top Ten, while most of the rock selections either didn't come close or failed to hit the Hot 100. The disc's "bonus track" portion, a feature of the 33rd volume as well, involves four new artists who are granted full-page promotion in the booklet. ~ Andy Kellman