Rolling Stone - 3 stars out of 5 -- "'Write on Me; gently rides the trop-house wave....With a constant bombardment of hooks, high energy and incredible harmony..."
Entertainment Weekly - "[J]ust like their overseas counterparts, One Direction, Fifth Harmony succeed in spite of, not because of, their reality show origins."
Photographer: Sasha Samsonova.
One of the most anticipated releases of 2016, Fifth Harmony's sophomore full-length album, 7/27, is a sophisticated production that finds the all-female outfit nicely transitioning from the brash ingenues who finished third on the second season of The X Factor into reliably mature pop divas. The album follows up their breakthrough debut, 2015's Reflection, and once again showcases the talents of vocalists Ally Brooke, Normani Kordei, Lauren Jauregui, Camila Cabello, and Dinah Jane. Named after the date that Fifth Harmony was officially formed during their time on Fox's The X Factor, 7/27 features production from a handful of top-level hitmakers, including Dallas K, Stargate, Kygo, and others. In some ways, 7/27 sounds a lot like Reflection with a slick, contemporary R&B studio sound. Cuts like "I Lied," "Squeeze," and the acoustic guitar-driven "Write on Me," have a pleasant, midtempo, adult-contemporary vibe. Thankfully, it's not all burnished edges, and tracks like the playful "Work from Home," featuring Ty Dolla $ign, and the spiky, Day-Glo "Not That Kinda Girl," featuring the dynamic Missy Elliott, build upon Fifth Harmony's knack for mixing juicy R&B hooks with just enough hip-hop muscle to keep things from getting too polite. Ultimately, with 7/27, Fifth Harmony prove they can balance youthful swagger with grown-up sophistication. ~ Matt Collar