Paste (magazine) (p.61) - "[W]hen Jem's good -- as with the throwback dance track 'Aciiid!' and the beautiful piano and strings of 'You Will Make It' -- she's very good."
Clash (magazine) (p.102) - "[Featuring] Jem's honeyed vocals atop quirky production, here polished by her American producers and collaborators."
Released in late 2008, DOWN TO EARTH, Jem's sophomore album, finds the Welsh performer (born Jem Griffiths) playing up the poppy side of her alternative-electro aesthetic. Highlights of the eclectic outing include the funky, beat-driven "Crazy" and the breezy, lilting "It's Amazing," as well as the club-ready techno tune "Aciiid!" which features Jem singing in Japanese.